Labeling Measures

What it is

Measures for Labeling of AI-Generated Synthetic Content

Online service providers that generate or distribute synthetic text, images, audio, video and virtual scenes, plus app distribution platforms and users.

What it requires

• Add explicit visible labels to synthetic content
• Embed implicit labels in file metadata
• App stores check whether apps offer generative services and review labeling materials
• Users declare synthetic content when publishing it
• Follow the mandatory national labeling standard that took effect the same day

Penalties

Handled by internet, telecom, public security and broadcasting authorities under existing laws.

Status

In force As of November 8, 2026, per the Control Map page for China. Statuses follow the Control Map method: in force means binding and applying now; passed means enacted but not yet applying; voluntary covers guidance and pledges; proposed means formally introduced; stalled means withdrawn, paused or dead.

Sources

1. China's AI Labeling Measures and Mandatory National Standards Take Effect September 1 Loeb & Loeb